PCI will develop and distribute press releases and pitch letters focusing on you, the company or the positioning of the project you've hired us to promote, to secure editorial and media coverage featuring the story line. Additionally, pitch letters will focus on your positioning, traffic and current selling environment. Major daily and community newspapers in your area, as well as local television and radio programs, trade magazines and special industry sections with similar editorial content in other magazines will be the focus of our efforts. Additionally, and if necessary, the PCI team will provide direction to key individuals in dealing with the press and coordinate inquires from the press as they arise.